Technology has revolutionised the way we interact with websites and as a result, smartphones have become a major part of our lives. With the majority of your potential users accessing your website through mobile devices, it's incredibly important to ensure that your website is optimised for smartphone users.

A website that’s not mobile responsive can be frustrating for users and can even have a negative impact on your business. Mobile users are looking for a website that has simple navigation and high readability. This will give them an easy experience when browsing, so responsive designs will meet their expectations, which will always be high.

The importance of mobile optimisation, the challenges of designing for smartphones is covered thoroughly below, and what you need to do to upgrade your website for smartphone users is covered here.

Naturally, mobile responsive design and easy navigation plus fast page speeds and optimising images are some of the topics in this page, but also why quality hosting is so important.

Updating your website for mobile phone users is the smart way to go. With more and more people using their mobile devices to buy products and services or find support channels, optimising your website for mobile is essential to improve your customers experience.

We take into account the different screen sizes and resolutions of smartphones to ensure your site is actually mobile-friendly. This means implementing responsive design to make pages easy to read, including proper mobile navigation menu, ensuring fonts are readable on smaller screens, and simplifying the layout for touch-screen use.
In doing so, you'll not only be providing a seamless experience for your mobile users, but this upgrade can also improve your search engine ranking as Google favours mobile-friendly websites with fast loading speeds.

One of the most critical upgrades to help keep smartphone users on your website, is to simplify your website layout.
It is very much a mobile-first world, so any website that is not optimised for smartphones potentially leaves loads of money on the table, because users landing on non-responsive pages tend to jump ship quickly and go somewhere else instead.

It is essential that your pages load quickly and have fonts that are clear enoughand large enough to be read easily.
We simplify your menus by prioritising your most important pages. Mobile users are always in a hurry and want to find what they are searching for quickly.
Therefore, we keep your menus and fonts simple and clean, provide a clear hierarchy of information, and minimise pop-ups and other distractions that can make your website annoying and confusing.

Then we test your site on multiple devices with different screen sizes to ensure that it looks great and works well in all situations.

Not everyone has constant access to wifi with its speed, so people using mobile devices often rely on network data for downloading web pages and this means your pages must be properly optimised, but more importantly, the images must be optimised too.

Images, in particular, will play a significant part in your website load times. Improving your website's performance means compressing and resizing images wich will not only reduce load times but also minimise data usage on smart phones. As a result of this optimisation, the user experience is improved considerably and visitors will stay longer and engage more with your content.

The best way to optimise your website images is to use desktop apps such as Affinity Designer and Photo or online apps such as Canva and resize each photo or graphic.
Then export it at a lower resolution (you will hardly ontice any difference in quality). Plus for 100% perfect optimisation, you should have different sized photos or graphics matching each mobile screen size.

The need for web hosting services is an essential part of website management. It is fair to say that with numerous hosting providers offering cheap deals, it can be tempting to opt for low-cost options to save some money.

However, this is not the best strategy for your long-term online success.
Cheap hosting services may seem like a good idea at the start while you are budgeting the costs,  but as your website gains views and clicks, it can lead to significant issues, the worst of which is slow loading speeds. Again, this affects mobile users more than anyone else and these users will almost certainly lose interest if your pages do not load within a second or so.

Slow loading speeds are frustrating for website visitors and they inevitably lead to a high bounce rate, which affects your website's overall performance. This info is freely available in Google search console. We can connect you to all the important Google stats for your Wordpress website.

Not only that, but search engines like fast loading websites, therefore slow speeds can negatively impact your website's search engine ranking.
I highly recommend using a cloud hosting service or at the very least, a plan that offers proper Wordpress support.

The meta data on your website is what search engines use to categorise your pages and rank them accordingly.

For example, each page head has meta data of title, description and keywords. These need to be filled in and different on every page (keywords not so important but the title and description is vital).

Our audit takes into account all of this and delivers a plan of action for any pages that are either missing or have duplicate meta data.

It also shows up any images that you used which do not have an 'alt' tag. This tag seems unimportant but is actually really important for visitors that have screen readers due to visual impairment and for search engines to see that the image relates to the content.

If you make your decision to upgrade and keep in step with the competition, you can start the process today, or bookmark this page and come back after thinking it through.
We look forward to hearing from you.

Having carried out the upgrade work on your website, we then need to make sure that everything is looking good in the real world. This means using modern technology to test pages and how fast they load, plus how they look on different devices and then fixing any issues we find.

Often there are other technical seo issues that can also be addressed, but the above are the main points that will always be easier to fix, but that does not mean there should be recognition of the other issues.

Your perfect business website up and running within 72 hours