Search engines like Google and Bing use citations as a ranking factor in their algorithms when people search for local businesses and services. Citations can be from from trusted directories, like Yellow Pages, and help to increase the search engines' certainty that you are a real business operating in that area.
Another reason citations are important is that, as well as helping to improve your business's rankings in local search results, they increase general awareness of your business and provide more ways for people to find you online.
Why are citations important for local seo?
Any local business needs quality citations to help it rank higher in the Google maps three pack. Low quality citations are not all that helpful, but authority citations can make all the difference.
It should be remembered that the 200+ high authority UK citations that our local citations service will create will not all get indexed by Google no matter how hard we try.
Therefore, the majority of them will exist but not be counted for seo, so the ones that do get indexed by Google (perhaps there will be 50 or 100 at most) are worth having because they contain backlinks to your website. This is why we create 300+ in the first place.