10 Facts You Never Knew about Local Directories:
  • Searches within local directories account for a whopping 10 billion of the searches that are made every month. (GetListed.org)
  • At the end of 2014, YouTube overtook Facebook as the largest social networking site, with 165 million active users. At the same time, Facebook dropped to approximately 160 million active users. (CompetePRO)
  • At the end of 2014, Google+ Business had 540 million active users. (http://gokyros.com/a-beginners-guide-to-google-my-business/)
  • Customers are 31% times more like to use a business with “excellent” online reviews. (http://www.invespcro.com/blog/the-importance-of-online-customer-reviews-infographic/)
  • In 2015, 88% of users say that they treat positive reviews just as they would getting a personal recommendation from a friend or family member. That’s up from 79% in 2014. (http://www.invespcro.com/blog/the-importance-of-online-customer-reviews-infographic/)
  • Yelp currently has over 90 million local reviews. (http://expandedramblings.com/index.php/yelp-statistics/)
  • Despite that, there are still 87 per cent of small businesses that don’t use review sites such as Google+ Business or Yelp. (mashable.com)
  • When online consumers shop online, 73 per cent of the time they were also searching for a store location. (online-behavior.com)
  • Half of the users looking for an online purchase do not start their search with a search engine, but rather through a local directory. (AT&T Small Business Technology Poll 2013 – yola.com)
  • 50 per cent of customers who look for a local business through their smartphone call or visit that business within 24 hours. (https://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf)

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